"When did I realize you were good at your job?" Sid Hayes says, 80-year-old daddy of Chelsea's manager Emma Hayes. "I'll tell you a story about the London Olympics."
Hayes is sitting next to his dad at Wembley for the Olympic women's soccer final, while all intentions and intentions are out of business. “There was a ceremony on the pitch where the three teams collected their [USA, Japan and third-placed Canada] medals,” Sid recalls. Emma said: 'Dad, you see these 51 people are there? I coached 40 of them. "Wow, but do you live here without a job?" I thought. It was time to go back. That month, August 2012, he took the job at Chelsea.
40 - Chelsea's premier one-year creation history this month was the Women's first Champions League final but was kicked out by the 2010 Chicago Red Stars. “Her heart was broken, she was absolutely devastated,” says her sister Rebecca. “It was a little rough - I think there are only five games left. This was the biggest learning curve of his life. That's when he stepped back from football. "
After serving as a consultant on a Washington Freedom team that included US internationals such as Abby Wambach, Hayes returned to London and worked. For the family business, Covent Garden FX is a currency exchange.
“He needed something ordinary, to get away from it, let's see coaching he really wanted to do what he was doing,” says Rebecca. “People were phoning him, wanting him to be in different clubs, but he needed this time to evaluate, review and just enjoy growing things for the family. He set up software systems, set up websites, took it to another level. He put money on the Internet that my father could never understand. “The model is familiar to anyone who follows Hayes' Chelsea build.
Hayes kept his toe in the football waters by working as a coach for the Western New York Flash from London. who advised on transfers, helped build a team that won the Women's Professional Football Championship. But from where he was at the time, this journey as he prepares to face Barcelona in the Champions League final in Gothenburg is remarkable – and understanding it fully helps get you back to the start.
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At the Curnock Street mansion in Camden, north London, Hayes's childhood was full of football. Diego Maradona is a fan of Paul Gascoigne and Gary Lineker - “Gary Lineker's legs loved these! In her little shorts! Her older sister Victoria says with a laugh - she played with the boys and was directed to a club called Mary Ward by a teacher in elementary school where she was the only girl she could play with. “We beat everyone and Emma was always the star of the show,” says Rebecca. "He was a creative, skillful player, he was a goal scorer."
It was a formative experience, according to Victoria: “I think it got the win mentality from here. . They had a team that played for each other. He learned the true spirit of the teams working together. "
Hayes joined Arsenal's academy but suffered an ankle injury on a ski trip when aged 17 and was told he would never play again. “He just couldn't be comforted,” Victoria said. “He was told not to hit the ball. This injury changed him. "
With the rejection of football, Hayes did European studies, Spanish and sociology at Liverpool Hope. His intention was to become a spy, followed by a master in intelligence and international relations. "He can tell if he's lying," says Sid. He learned all these tricks. When they started teaching people how to assassinate, it was time to go. "
During college vacations, Hayes helped and showcased various jobs that his father was involved in. business ethics as part of its success. “He would get up at five in the morning, go there on his own and cook 2,000 baguettes,” says Sid.
At Liverpool, he was getting coaching badges not only for football but for everything from swimming to table tennis. He worked in the sports development department for Camden municipality but there was an itch to itch.
“I remember sleeping in the bathroom; That's how close we are, one in the toilet and the other in the bathroom, ”Rebecca says with a laugh. “He was like: 'This is my time to change. Where the elite in this sport are, where they are most professional, where will I learn, where will I grow, and America will be. “As devastating as this was for me, it was very determined. He hated the culture, obstacles and politics in this country. "
Victoria and Rebecca took her to the airport, the trio stop on their way to a good cry. Hayes had a one-way ticket $ 1, a backpack, and a job at MLS camps on Long Island. He didn't need much time to get his attention.
In 1991 Hayes became the youngest head coach in W-League history with Long Island Lady Riders; The following year he was named the national coach of that year 25; and 2004 Despite insufficient resources, he won a different year's coach award with Iona College in New York. Eleri Earnshaw was his captain there. “We weren't Chelsea, we weren't the best team, but they demanded the highest standards,” the former Wales international player said. “That's why we got into every game right or wrong, thinking we could win because we worked hard and how determined we were.”
Emma gave her team pink roses and poetry on the bus to the FA Cup final, and these days her team is watching motivational videos. Earnshaw's first year was behind Mark Twain's training shirts "The size of the fight in the dog, not the size of the dog in the fight".
Anson Dorrance, head coach at the University of North Carolina and the first ever World Cup win for US women. "Immediately impressed" by the Football Coaches course and football knowledge in Brazil. “I'm teaching the course here, and this little slime had better references for the game than I did, so I clearly took it to her right away.”
But what caught his attention was more than information. “He's clearly ambitious,” he says. “The problem with the way we raise our girls and young women is that we basically teach them to kneel. He was confident at the time, but now he orders. We praise men for having this quality [ambition] and yet we seem to praise women. "
For Dorrance, the biggest package that Hayes has gotten from the US is tactics or methodology. "I think that she basically benefits from the American coach status in women's football because women's play is respected in our country ... The teeth of patriarchy in sports are not that sharp in our country."
Learning more about recruitment in the US was also important to Hayes, according to Amanda Vandervort, NYU's head coach at the time, and would allow the Iona College coach to stay in his room while recruiting trips to save money. money. “You are dealing with intense competition in the university recruitment system,” says Vandervort. "You have to try to persuade players to come to your school when you don't have a budget or a scholarship."
Katie Chapman, who plays under Hayes at Arsenal in Chicago and Chelsea at Chelsea, says her former manager cares about personality as much as talent and “is looking for a good person you can trust and fight for. joyful ".
Hayes returned to England in 2006 – but not for long. After a successful spell at Arsenal Ladies as academy director and assistant to legendary first-team manager Vic Akers, the quartet, the launch league of a new professional, has drawn him back to the United States. The Chicago Red Stars and Saint Louis Athletica wanted him, and he visited a psychic before traveling – for the first and only time.
The psychic said that his choice made it. It doesn't matter, because he would have his main success at Chelsea. “We had a belly smile,” says Vandervort. Chelsea were an amateur at the time, not even on the radar.
Having grown chubby for Chicago, Hayes showed off her talent for recruiting. She signed a contract with Karen Carney and draft for a 2007 young Portland College: a certain Megan Rapinoe. The next year additions Chapman.
Then he was fired. “We never view failure as failure,” says Victoria. Failure was the first attempt to learn, and it was the first attempt to learn how to build a team. The attempt to build a second team at Chelsea was quite different. "
Chapman says Hayes is doing "everything from washing chitin to eating and we doing it" in Chelsea. Having our own building, own training and courses. Now, this is an absolute professional setup but everything has been a struggle over the years to get it done. He's always looking at how he can help everyone. "
“She plays that role in the family,” Rebecca says, but her family is also crucial to her success. A support network through good and bad. Pregnancy weeks 2018. Rebecca says she was desperate for her family to take a step back, “but she couldn't stop her,” she says.
“To get stuck in the last game of the season: 'You can't go, you're right every day.' My mother was very supportive in everything. He went to Wolfsburg, continued, 10 million trains with him, and then we had to take our cousin, who was a midwife, on another trip. it really came close. Doctors advised him not to do it, but he did. Nothing can stop him, even his own health. It's all about the team - he would do anything to win. "
Still, this is being a mother to Harry as Hayes's greatest achievement. Again, his family is there to help. For this finale, they will shift to his home while he's out and look after Harry in their own environment. “He watches him on TV but he just wants to get on TV,” says Rebecca. “'What is a mummy?' You ask and he is 'A winner!' Says."
It will be a proud moment for his mentor Akers, who sent him a message before every match to watch Arsenal bring history four closer to a trophy. “If I wanted someone to get such credit for winning the Champions League, it would be it,” he says.
Rebecca cried for an hour after reaching Chelsea. end. "And my dad did it - you never see any weakness or any emotion in him, but he did the same." Victoria said that she spent the last minutes of the semifinals on the floor with a pillow over her head and her watch's heart rate was too high.
What makes Hayes want more? Sid says Chapman. He is his harshest critic. He doesn't let him get away with anything. This is what drives him. "
Rebecca says: “She always wants more. You will never be rewarded with a 'well done'. Just: 'You did this, what's next?' "
When he recalls seeing the impact of Hayes on United Soccer, he reluctantly says he was proud. Coaching convention in the USA. “This little girl from Camden teaches all these international coaches at the world's largest meeting of coaches: wow,” she says. These places have Emma. Frankly, I'm proud of him. He has a talent, a skill that you cannot buy. “